Advertise with ITRA
The Indiana Trail Riders Association has hundreds of active members. ITRA's Facebook page has over 3,600 followers. We have the ear of trail riders throughout Indiana. If your company or organization provides products or services for horse people, advertising with ITRA is an economical way to put your name in front of your market. We offer advertising opportunities in our Trail Mix newsletter and in our widely used Trail Guide. We also offer sponsorship opportunities.
Who Should Advertise with ITRA
Tack stores and saddleries
Riding venues and campsites
Horse fairs and equine events
Horse trainers and educators
Western stores
Trailer dealers
Eateries and entertainment venues near popular equine campgrounds
Advertising in ITRA's Newsletter, Trail Mix
The Trail Mix newsletter is published bi-monthly in paper and electronic formats. It reports to our members on projects ITRA volunteers are working on, on upcoming ITRA events and related actvities, and general news regarding ITRA and equine affairs in Indiana. It is read by our members, all of whom receive an electronic copy via email. We also make the electronic form available to 3,600+ followers on Facebook. Requesting members also receive a print copy by mail. Because no additional costs are incurred for color in the electronic newsletter, we don't upcharge for color ads. Color ads appear in black and white in printed newsletters.
Trail Mix Advertising Rates per issue:
Full Page: $100.00
Half Page: $50.00
Quarter Page: $25.00
Business Card Size: $15.00
Due dates for camera-ready art are as follows:
January issue, December 10
March issue, February 10
May issue, April 10
July issue, June 10
September issue, August 10
November issue, October 10
To reserve ad space in Trail Mix, contact editor Jonella Beale.
You can see past issues of Trail Mix here.
Advertising in the Trail Guide
ITRA publishes the Trail Guide, the most comprehensive resource on equine trails and campgrounds in Indiana. It is highly valued and heavily used by ITRA members who are planning riding-centered camping trips (which is most of them). It is published every three years as a soft cover book that is distributed for free to all ITRA members. Trail Guide also has a limited circulation outside of ITRA members. The Trail Guide has a shelf-life of about three years and is referred to many times by active riders, so ads in Trail Guide are likely to be seen multiple times. Trail Guide is on a three-year publication cycle; the latest edition appeared in 2022. Contact ITRA about the availability of ad space at intrailriders@gmail.com.
Trail Guide ad formats and costs
Full page: $250
Half page: $125
Business card: $40
All Trail Guide ads are black and white only.
You can find more information about the Trail Guide here.
Becoming an ITRA Sponsor
Businesses and organizations that support ITRA through sponsorships receive special recognition in ITRA publications. Sponsors may also include their sponsorship of ITRA in their own advertising to further demonstrate their support of its work for trailriders in Indiana. For more information about sponsorship, contact ITRA at intrailriders@gmail.com.
"We are proud sponsors of the Indiana Trail Riders Association ( ITRA). The values that this group possesses align with ours perfectly. We are so excited about the work that this wonderful group is doing, spreading awareness for equine activities and the work that they are doing preserving our state's trail systems and campgrounds."